Oct 04

Finally, I have drafted the first version of the topic of my PH.D. thesis:

“Evaluation of the Acceptance of Virtual Worlds in the Tourism Sector: An Extended Technology Acceptance Modelling Approach”

Abstract:
This research makes an attempt to investigate the acceptance of virtual worlds as one of the new information and communication technologies (ICT) emerging from the current development of the World Wide Web. The goal of this doctoral study is to evaluate the acceptance level of various target segments with respect to a specific virtual world and to identify those virtual world dimensions that are mainly responsible for the acceptance of virtual worlds by its potential users (e.g. tourists). Therefore, an evaluation instrument will be developed based on literature research and complemented by qualitative expert interviews that will then be employed by adopting an extended technology acceptance model (TAM).

If anyone has any comments or input for me please feel free to contact me. Thanks!

2 Responses to “First Research Step: My Topic”

  1. Jenny Buck Says:

    I am a PHd student writing my thesis on biblical archaeological tourism and am very interested in virtual tourism as a means of extending the tourism experience. Please let me know how far you have progressed with your research and if you are willing to discuss your research with me.

    Thank you so much

    Jenny Buck
    University of South Africa (UNISA)

  2. Ronald Iberl Says:

    sure i’d like to discuss my research with you. just contact me directly and follow my via twitter or rss to stay updated!

    best, ronald

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